Home's Pro Building Materials
Home’s Pro Building Materials is a Canadian flooring distributor supplying quality flooring products to the Canadian market. As a growing company in its early years, Home’s Pro focused on building a stronger brand presence and elevating its position within the industry.
Commercial Production
Website Maintenance
Event Management
Background
Home’s Pro is a rising player in the flooring wholesaling industry and has expanded rapidly across Canada. As the business grew, the objective was to build a more elevated brand image that would strengthen credibility, reinforce brand integrity, and deepen client loyalty across multiple touchpoints.
Results
Increased brand awareness
Increased client loyalty
Increased website traffic
Brand Commercial
Insight
The flooring market is highly competitive, with brands often competing on similar products and price points. In retail environments, consumers are often faced with too many choices and limited guidance, making it difficult to confidently select the right flooring product.
Action
Re+ mapped the customer journey from the consumer’s perspective, from product discovery to purchase decision, to develop a brand commercial that addressed this friction point. It highlighted:
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Home’s Pro’s unique selling points
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Home’s Pro’s brand slogan
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The brand’s role in helping customers make more confident flooring choices
By positioning Home’s Pro as a practical and reliable solution, the campaign connected consumer pain points with the brand’s value proposition.
The commercial was rolled out across partnered retail stores and trade shows to strengthen visibility at key decision-making moments.
Website Maintenance
Insight
Beyond direct contact with account managers, the website is an important resource for both clients and end consumers seeking product information. Keeping content current and easy to navigate is essential to supporting product discovery.
Action
Re+ maintained and optimized the Home’s Pro website to improve usability and keep information up to date. This included:
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Updating product pages to reflect newly launched collections
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Reorganizing product filter functionality to improve user-friendliness
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Publishing regular blog content covering industry knowledge, company news, and product updates
This approach strengthened both website usability and organic visibility, making it easier for visitors to access relevant information throughout their decision-making process.
3,000 unique website views per month on average.
Client Appreciation Cocktail Night
Insight
In B2B industries, strong client relationships are a major driver of long-term growth. While trade shows and account meetings are common, exclusive relationship-building experiences can create stronger loyalty and deeper engagement.
Action
Re+ organized an industry-focused client appreciation cocktail night designed to strengthen relationships with key accounts. The event included:
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New product launches
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A panel discussion on future market trends
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An event highlight video
The evening created a valuable opportunity for clients to connect with the brand beyond day-to-day business interactions, while gaining first-hand industry insights and early access to new products.
Increased new product sales within the month.
Increased client satisfaction and stronger key account relationships.
