Xuan Vietnamese Restaurant
Xuân Vietnamese Restaurant offers modern Vietnamese cuisine, combining elevated ingredients with innovative techniques. To stand out in Hong Kong’s competitive catering market, Re+ led integrated digital and branding campaigns to strengthen its identity and visibility.
Paid Advertising
Graphic Design
Background
Vietnamese cuisine is gaining popularity in Hong Kong, but Xuân was still early in its growth. The objective was to build a stronger social presence while clearly communicating the brand story behind its name.
Results
Increased Brand Awareness
Increased Media Exposure
3,300+ leads generated across campaigns
Social Media Paid Ad
Insight
Office professionals in the CBD respond strongly to time-sensitive, value-driven offers—especially around festive occasions when group dining increases.
Action
Xuân focused on Instagram and Facebook to launch high-impact seasonal campaigns, including:
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“Buy 2 Get 1 Free Handcrafted Beer” (Father’s Day)
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“$1 Specialty Platter” (1st Anniversary)
These campaigns were amplified through paid advertising to maximize reach and drive immediate booking intent.
800+ leads in 2 weeks (Father’s Day).
1,800+ leads in 1 month (Anniversary).
Buddy Bites Collaboration
Insight
A distinctive feature of Xuân is its pet-friendly outdoor seating—an uncommon offering in Hong Kong, where most malls and restaurants restrict pets.
Action
To bring this differentiator to life, Re+ initiated a collaboration with Buddy Bites. The campaign included:
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200 sponsored pet goodie bags for customers
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Paid media campaigns across Instagram and Facebook
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A dedicated landing page promoting the offer to pet owners
This approach not only attracted a niche audience segment but also encouraged customers to share their experiences, generating organic visibility.
700+ leads within 2 weeks.
Increased engagement and UGC from customers.
New Chinese Identity
Insight
To scale beyond early adopters, Xuân needed a stronger cultural connection with the local Chinese-speaking market while preserving its Vietnamese roots.
Action
Xuân introduced a Chinese name inspired by a Vietnamese poetess, supported by an integrated campaign including:
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Email marketing
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Social and content campaigns
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PR and media outreach
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New menu design and dish launches
This ensured the new identity was consistently expressed across both digital and physical touchpoints.
Improved brand recognition among local audiences.
Stronger storytelling and positioning across channels.
