Something Different
Candle Studio
Something Different Candle Studio (S.D. Candle Studio) is a handcrafted scented candle brand featured beeswax and organic essential oils, designed to elevate everyday living through moments of ritual and self-care.
Brand Development
Social Media Management
Background
S.D. Candle Studio was developed as a branding concept project inspired by the idea that small moments can bring joy to everyday life. Even during ordinary routines, lighting a scented candle can create a sense of comfort, warmth, and emotional connection.
The brand was built around the philosophy of celebrating every stage of life—whether up or down—through intentional daily rituals.
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Brand Identity
Brand Philosophy
S.D. Candle Studio aims to share meaningful moments through scent, emotion, and atmosphere. Beyond creating quality candles, the brand focuses on bringing a sense of ritual into everyday life.
Design Concept
Each colour within the brand identity represents different emotions and life experiences, reinforcing the idea that the brand can accompany customers through every chapter of life.
Action
Re+ developed a visual identity system using dual font styles and gradient colour elements to symbolize the emotional layers of life. The branding was consistently applied across all customer touchpoints, including:
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Logo design
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Packaging design
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Print collateral
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Social media assets
A comprehensive brand guideline was also created to ensure long-term consistency and scalability across future creative materials.
Product Photography
Insight
As a Hong Kong-based brand, it was important for S.D. Candle Studio to reflect local cultural identity while maintaining a soft and emotional visual direction.
Photoshoot Concept
The product shoot took place in a rural Hong Kong village to create a more authentic and culturally grounded atmosphere. Creative direction included:
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Using village murals as visual backdrops to highlight cultural character
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Incorporating hand models to introduce warmth, intimacy, and human emotion
The photography approach was designed to shape brand perception beyond the product itself, combining emotional storytelling with cultural visual elements to strengthen the brand identity.
Social Media Management
Layout Inspiratio
At the time, collage-style layouts were a growing trend on Instagram, allowing brands to create larger connected visuals across 3 to 9 posts for stronger visual impact on profile pages.
Action
Re+ adopted a collage-style content strategy to create a more immersive and visually cohesive brand presence. The content approach included:
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Combining monochrome and coloured imagery to make products stand out visually
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Sharing content inspired by the language of flowers, personal life stories, and the therapeutic qualities of scented candles
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Maintaining a consistent visual rhythm and emotional tone across the feed
This consistent visual identity and emotionally driven storytelling helped strengthen audience connection while elevating overall brand perception.
