Modure Cabinetry
Modure Cabinetry is a Canadian company specializing in Ready-to-Assemble (RTA) cabinetry. The brand is committed to delivering locally made cabinetry solutions at an accessible price point without compromising quality and craftsmanship.
Brand Building
Graphic Design
Background
Born from the fusion of "modern" and "pure", Modure represents the perfect balance between contemporary design and timeless quality. The brand is built on the belief that living spaces should be both stylish and enduring, reflecting the evolving tastes of modern homeowners while preserving the integrity of classic craftsmanship.
As a newly established brand entering a competitive market, the objective was to build a strong visual identity, increase brand awareness, and support market penetration through a consistent and professional brand presence.
Results
Increased brand awareness
Generated over $100K in revenue within 3 months
Expanded market penetration and organic lead generation
Brand Identity
Brand Philosophy
Modure reflects the promise of “Modern Living, Pure Quality”. A brand philosophy designed to inspire confidence and create spaces that homeowners can take pride in.
Design Concept
The visual identity was developed around earthy beige and brown tones to reflect the warmth and authenticity of real wood materials. Graphic elements such as box structures and linear strokes were incorporated to symbolize spatial design and the modular combination of cabinetry.
Action
Re+ developed a comprehensive brand guideline to establish a consistent visual foundation for future brand development. The guide included:
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Primary logo & logo variations
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Typography
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Colour palette
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Brand tone
The brand guideline serves as a benchmark for future creative development, ensuring consistency across all customer touchpoints while protecting the integrity of the brand.
Printed Collateral
Insight
Within the building materials distribution industry, direct sales outreach and account management remain key channels for acquiring new business opportunities. Sales materials often create the first impression and play an important role in shaping customer perception.
Action
Re+ created a series of branded sales materials designed to support business development efforts and strengthen the customer experience throughout the sales process. Materials developed included:
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Product catalog
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Brand file holder
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Business cards
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Sales sheets
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Pricing sheets
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Product colour film booklet
By maintaining a consistent design system across all printed materials, the brand was able to create a more elevated and professional image while strengthening recognition throughout the customer journey.
Product Catalog
