Moomins HK
Moomins is a globally recognized storytelling brand created by writer and illustrator Tove Jansson. Over the years, the Moomins universe has expanded across books, merchandise, licensing collaborations, and international brand experiences.
Content Creation
Graphic Design
Media Content
Insight
As a newly launched Hong Kong and Taiwan fan page, one of the key priorities was to increase audience engagement during the early growth stage. For character-driven brands such as Moomins, storytelling content creates stronger emotional connections beyond static promotional content.
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Action
Re+ developed storytelling-focused content designed to resonate with the target audience while encouraging interaction through clear call-to-action messaging.
Content created included:
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Instagram post x 1
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Instagram stories x 2
Throughout the design and content creation process, existing brand guidelines were carefully followed to maintain visual consistency while protecting brand integrity.
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Results
Stronger regional brand presence
Increased organic user engagement
Background
To support the launch of the official Hong Kong and Taiwan social media channels, localized storytelling content and branded visual assets were developed to strengthen Moomins’ regional presence and build connections with audiences. The objective was to establish a recognizable brand identity while encouraging early engagement from a newly growing fan community.